30 Years Powering Retail Sales

AI People Counting for Retail Stores

Measure true customer traffic, improve conversion, and give your managers real visibility into every sales opportunity.

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15%
Avg Sales Lift
99.9%
Counting Accuracy
24/7
Real-Time Data

Why Retailers Choose TraxSales

Everything you need to turn foot traffic into closed sales

Photo-Verified Traffic

Time-stamped photos of every customer entering your store. See exactly who walked in and when — no more guessing.

Conversion Tracking

Compare walk-in traffic to closed sales automatically. Know your true conversion rate by salesperson, shift, and day.

Sales Accountability

Track which salespeople engage customers and close deals. Fair rotation, transparent metrics, and data-driven coaching.

Real-Time Dashboard

Live traffic data accessible from any device. Hourly, daily, and weekly reports delivered automatically to your inbox.

UP Rotation System

Digital floor rotation board that ensures every customer is greeted. Fair ups, no cherry-picking, and full transparency.

99.9% Accuracy

AI-powered camera technology delivers near-perfect counting accuracy, far surpassing infrared beam counters at 70-85%.

Frequently Asked Questions

What is a people counter for retail stores?

A people counter is a camera-based device that accurately counts every person entering and exiting a retail store. TraxSales adds visual proof photography, conversion tracking, and salesperson accountability to transform raw traffic data into actionable sales insights.

How accurate is the TraxSales people counter?

TraxSales achieves 99.9% counting accuracy using AI-powered camera technology, far surpassing infrared beam counters that average only 70-85% accuracy.

How does a foot traffic counter increase retail sales?

By measuring walk-in traffic against closed sales, retailers identify their true conversion rate. Most stores convert only 20-30% of visitors. A 2-point improvement with 1,000 monthly visitors at a $500 average ticket generates $10,000 in additional monthly revenue.

What is the ROI of a people counting system?

Retailers using TraxSales typically see a 15% sales lift within 90 days. The system pays for itself within the first month by identifying missed sales opportunities and holding sales teams accountable.

How long does installation take?

Installation takes less than one hour per door. No special wiring or store disruptions are required. The system works with any standard internet connection.

Ready to See It in Action?

Schedule a free demo and see how TraxSales can increase your store's sales by 15% in 90 days.

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